Transforming Vision Into Results    

MARKET RESEARCH.
STRATEGIC PLANNING.
PROGRAM IMPLEMENTATION.

Sage Marketing Associates offers in-depth expertise in customer, channel and competitive research, marketing strategy and plans, as well as program development and execution. Our goal is to help our clients develop a clear, sustainable vision and turn that vision into measurable results.

So, we do more than generate creative ideas. We build programs, solve problems and catalyze change, staying with our clients from program concept all the way through implementation.

Our services are designed to help our clients address four key marketing challenges.
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OUR SERVICES

Marketing Challenge

How can my company become more customer-focused?

Our Solution

Customer Research and Advocacy Programs

  • Customer Needs Assessments
  • Customer Satisfaction Program: Strategy, Measurement and Action Plans
  • Customer Loyalty Incentive Programs
  • Customer Forums and Councils
  • Customer Reference Programs
  • User Group Strategy and Management

WHAT WE DID

User Group and Product Enhancement Process

  • Helped design the user group structure for a mid-sized software company.
  • Recruited and trained chapter leaders.
  • Defined and implemented a new product enhancement process based on user group input.

Result:

For the first time in the company's history, it established a regional user group. 7 U.S. chapters were set up and 16 chapter leaders were recruited and trained in 4 months. A new customer-driven product enhancement process that prioritizes enhancements based on current user requirements was successfully implemented.

Customer Care and References Customer Satisfaction Customer Needs Assessments

WHAT WE DID

Customer Care and References

  • Developed a cross-functional customer care strategy for a mid-sized software company.
  • Garnered management support and buy-in from Sales to successfully launch a new customer reference program.

Result:

A robust customer care strategy was developed and a sustainable, cross-functional customer reference program was successfully implemented. The number of customer references doubled in 6 months.

User Group and Product Enhancement Process Customer Satisfaction Customer Needs Assessments

WHAT WE DID

Customer Satisfaction

  • Developed the business case to obtain executive endorsement for a software company's customer satisfaction program.
  • Conducted preliminary qualitative research to provide management with customer pulse.
  • Provided vendor and project management for the initial quantitative study.
  • Designed an action planning strategy.

Result:

For the first time in the company's history, it set up a process to make improvements and investments based on customer input. A cross-functional internal council was established to act on survey results.

User Group and Product Enhancement Process Customer Care and References Customer Needs Assessments

WHAT WE DID

Customer Needs Assessments

  • Conducted qualitative research for professional association to determine member needs and preferences.
  • Developed report and executive management presentation with findings and actionable recommendations

Result:

The association focused its resources and prioritized its investments for the coming year based on real customer data. Based on this study, they developed a plan to provide more value to their members.

User Group and Product Enhancement Process Customer Care and References Customer Satisfaction
 
Sage Marketing Associates LLC * Voice 503.631.4113 * Fax 503.631.4116 * info@sage-marketing.com