MARKET RESEARCH.
STRATEGIC PLANNING.
PROGRAM IMPLEMENTATION.

Sage Marketing Associates offers in-depth expertise in customer, channel and competitive research, marketing strategy and plans, as well as program development and execution. Our goal is to help our clients develop a clear, sustainable vision and turn that vision into measurable results.

So, we do more than generate creative ideas. We build programs, solve problems and catalyze change, staying with our clients from program concept all the way through implementation.

Our services are designed to help our clients address four key marketing challenges.

OUR SERVICES

CUSTOMER FOCUS	CHANNEL EFFICIENCY
COMPETITIVE ADVANTAGE	CROSS-FUNCTIONAL READINESS

Marketing Challenge

How can my company increase its channel efficiency?

Our Solution

Channel Research and Advocacy Programs

Channel and Distribution Strategy
Channel Needs Assessments
Channel Satisfaction Program: Strategy, Measurement and Action Plans
Channel Loyalty Incentive Programs
Channel Partner Forums and Councils
Direct Sales Support: Presentations, Sales Tools and Workshops.

WHAT WE DID

Global Partner Feedback Program

Developed the vision and strategy for a Fortune 500 software company's global partner satisfaction and partner council programs.
Spearheaded the successful worldwide rollout of both programs over a two-year period.
Designed satisfaction surveys, analyzed results and helped drive action planning and tracking process.
Developed agendas, themes, meeting materials and action reports for partner councils.

Result:

For the first time in the company's history, it established an integrated global partner feedback program. Based on partner feedback, action plans were developed and investments were prioritized, resulting in improved partner satisfaction and stronger partner relationships.

Channel Readiness

WHAT WE DID

Channel Readiness

Developed a readiness plan in preparation for an introductory meeting with a major retail channel.
Detailed vital information on the channel's value-add and pricing strategy.
Included a review of critical success factors and recommendations, as well as a checklist to prepare for the meeting.