Transforming Vision Into Results    

MARKET RESEARCH.
STRATEGIC PLANNING.
PROGRAM IMPLEMENTATION.

Sage Marketing Associates offers in-depth expertise in customer, channel and competitive research, marketing strategy and plans, as well as program development and execution. Our goal is to help our clients develop a clear, sustainable vision and turn that vision into measurable results.

So, we do more than generate creative ideas. We build programs, solve problems and catalyze change, staying with our clients from program concept all the way through implementation.

Our services are designed to help our clients address four key marketing challenges.
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OUR SERVICES

Marketing Challenge

How can my company gain competitive advantage?

Our Solution

Marketing Strategy, Plans and Go-to-Market Programs

  • Strategic, Marketing and Product Plans
  • Positioning Studies
  • Competitive Analysis
  • Market Segmentation
  • Pricing Strategy
  • Marketing Communications Plans and Messaging
  • Brand-building Programs
  • Demand-creation Campaigns
  • Product Launches

WHAT WE DID

Market Positioning

  • Conducted two consecutive qualitative perceptual studies for an Internet service startup.
  • Validated the company's market positioning and value proposition in the inaugural study.
  • Tracked changes and tested the credibility of a broader value proposition in the second study

Result:

The company sucessfully defined its market niche. In addition, the executive team used the research results to obtain venture capital funding.

Business Opportunity and Pricing Image and Messaging Product Launch

WHAT WE DID

Business Opportunity and Pricing

  • Designed and managed a quantitative research study to identify business opportunities and test pricing alternatives for a small software company.
  • Led team in analysis and reporting of results, including development of a comprehensive report and executive management presentation.

Result:

The company adjusted its pricing and targeted products that capitalized on newly identified opportunities to increase sales.

Market Positioning Image and Messaging Product Launch

WHAT WE DID

Image and Messaging

  • Conducted primary and secondary research to analyze the key attributes and competitive positioning of a Big 5 firm.
  • Helped develop and test new messaging and tag lines.

Result:

The Big 5 firm updated its image with new, credible messaging.

Market Positioning Business Opportunity and Pricing Product Launch

WHAT WE DID

Product Launch

  • Ensured the integration of new market positioning into the product launch collateral of a Fortune 500 software company.
  • Set up meetings with Country Marketing Managers to facilitate global buy-in into the new positioning.

Result:

Collateral that resonated with the target market was developed, channels were more prepared to sell into the new target market and the company's overall competitive positioning was enhanced.

Market Positioning Business Opportunity and Pricing Image and Messaging
 
Sage Marketing Associates LLC * Voice 503.631.4113 * Fax 503.631.4116 * info@sage-marketing.com