MARKET RESEARCH.
STRATEGIC PLANNING.
PROGRAM IMPLEMENTATION.

Sage Marketing Associates offers in-depth expertise in customer, channel and competitive research, marketing strategy and plans, as well as program development and execution. Our goal is to help our clients develop a clear, sustainable vision and turn that vision into measurable results.

So, we do more than generate creative ideas. We build programs, solve problems and catalyze change, staying with our clients from program concept all the way through implementation.

Our services are designed to help our clients address four key marketing challenges.

OUR SERVICES

CUSTOMER FOCUS	CHANNEL EFFICIENCY
COMPETITIVE ADVANTAGE	CROSS-FUNCTIONAL READINESS

Marketing Challenge

How can my company improve its cross-functional readiness?

Our Solution

Cross-functional Communication and Implementation Services

Internal Evangelism Campaigns
Internal Customer Audits
Cross-functional Change Management
Cross-functional Program Management
Cross-functional Process Improvement

WHAT WE DID

Change Management

Served as a communications specialist on a change management team for a Fortune 500 hardware company
Pro-actively solicited input from the sales management team to develop effective sales strategies and tools for the external rollout a new manufacturing strategy.
Conducted management audits, helped develop an internal communications strategy and published an employee newsletter to roll out the strategy to all internal stakeholders.

Result:

The successful internal and external rollout of a new manufacturing strategy was achieved.

Quality Improvement

WHAT WE DID

Quality Improvement

Conducted a cross-functional internal audit to identify quality process improvements for a major product launch.
Developed a cross-functional release readiness process and checklist to reduce return rates and support calls.